Sunday, February 15, 2009

VeggieHub and LogoAnalysis

I've been working very hard on recreating the theme on the Veggiehub.com site. The new look is clean professional and bound to make me famous...just kidding. I think it definitely looks good enough to be one of the premier and trusted vegetarian sites on the internet. The biggest problem will be updating the content regularly enough.

Since there are multiple sections in the architecture that will require occasional posting (1 per week is probably about the slowest I should do) it means that visitors will be disappointed when they come back to the site and there is nothing new if I don't update at some typical frequency.

Take for example the younggogetter blog that I mentioned earlier. It hasn't been updated since the first time I looked at it. Its a shame too because the theme is amazing and I know there are readers out there looking for articles on that subject. A side note: the new veggiehub theme doesn't look anything like the younggogetter site even though that was the first idea I had. I think it fits a vegetarian site much better than that one would have.

In other news, I secured a new domain name and have big plans. Since there are only three months until graduation and I still don't have work lined up (damn you economy!), it may come down to me working in a job that I'm not thrilled about. My main target at this point is an online marketing position or a position with ecommerce (analysis, manager, specialist, etc...). This should be a relatively easy field for me to break into with a technical background but a mind for marketing, however it seems I'm facing a wall that cannot be breached.

The domain I purchased is LogoAnalysis.com. I know its not the greatest in terms of branding, but I think it accurately describes what I plan to do with it. That is of course create a blog about logo and brand analysis. I plan to analyze popular brands to try to decide what makes them good. In the end branding is about how your customers perceive your business, and the logo is what creates a visual image of the brand. I find the whole subject interesting and since it is related to my current long term career goals (although of course I have several path options in my head and I'm sure none of them will actually see reality) I figured it can't hurt to have some branding experts read my blog. Maybe if it gets popular enough I can be a branding consultant or something.